July 9, 2020 // By David Hinson
Welcome to the Year of Working Remotely.
With the rise of the pandemic, the business world has changed dramatically – but it is not on hold. Even though, practically overnight, companies have been forced to work virtually, their businesses haven’t gone quiet. Instead, we’re seeing that now is the ideal time to transform your strategic thinking, accelerate your product ideation, and push your workflow forward faster.
For some, change is hard. Many product leaders debate the feasibility of ideating, collaborating, and delivering new products when team colocation isn’t an option. When faced with similar challenges, we’ve found there are great ways to replicate—and enhance-- our interactions even when we can’t work face to face with our clients. With the right tools and approach, we have reimagined how meetings, ideation, and creative exercises can function with increased efficiency and far less expense.
It’s a new way of working. And a new way of thinking.
Our team works with companies to optimize products before they go into development. We collaborate with clients early in the product development process to confirm desirability, viability, and feasibility to help ensure they build the right digital product faster and with confidence.
But working remotely can present numerous challenges to effective product thinking. For example, being separated by distance can make it more difficult to manage participation, encourage collaboration, create empathy, and keep teams engaged. Finding the right tools and approach to facilitate collaboration and creating the right environment to encourage creative thinking is paramount
Working remotely used to be seen as a backup plan. Now it’s the way forward.
Even before the pandemic, we facilitated, worked and delivered remotely when it was appropriate for the situation. We not only have a keen understanding of the tools that can help encourage collaboration, but also an appreciation for how effective remote teamwork can be.
We’ve found that there are great opportunities in this new era. We use a flexible and proven approach, that optimizes participation and tailors the engagement for different audience groups. We constantly evaluate and leverage the latest online collaboration and design tools to rapidly and efficiently ideate, collaborate and deliver impactful products that meet business goals and delight customers.
Our activities and outputs including rapid prototyping, creating and testing hypotheses, identifying audiences and consumer pain points and moving rapidly to MVP have all been optimized for remote collaboration. We do it all within flexible, streamlined meetings.
Going virtual helped us improve our entire consulting process.
We’ve found time and time again that remote work can increase productivity and save time and money across all of product development for our customers. Where we once had to get an entire team in the same room in the same city at the same time- for long periods of time—now we can accomplish our goals faster with everyone fully engaged. No airplane tickets. No hotel rooms. No hassles. By streamlining the process, we get to insights and opportunities fast. It’s more efficient, productive and effective.
So, what’s the lesson?
Don’t slow down! With the right suite of collaborative tools and a prescriptive customer-centric approach, you can deliver products faster and more efficiently than ever before. Don’t wait to transform your business. Now is the time to accelerate your product development.